Why is yeezy

Yeezy now sits in between two major, mass brands: New Balance is one spot ahead, and Vans is right below. Meanwhile, Adidas claimed a top-three spot almost entirely on the strength of the brand's Yeezy styles alone.

All ten of the most-traded Adidas sneakers in were s—the second most-traded shoe overall. Add it all up and there's an argument to be made Kanye claimed two of the top six spots on the list. The brand is no longer relying on gimmicks like limited volume to sell its most popular shoes. And yet pairs are indeed out there, floating around eBay for sure, but also being worn on the daily by people young and old who are looking to flex both their taste and probably their shopping skills.

That said, the amount of people who actually look cool whilst wearing these Yeezys is more or less zero. But how? How can the coolest sneaker on planet earth also be the least wearable?

Yeezy Boosts are like adding nuclear-level hot sauce to an outfit. Thanks to their rarity, their unique bulbous shape, and the never-ending media cycle surrounding West, they ruin the flavor of everything around them.

The amount of wow-factor generated by seeing someone in the wild wearing an Adidas Yeezy—even in its more tame colorways—immediately overshadows the rest of any outfit. The more a person tries to subdue their power, say by wearing jeans and T-shirt with them, the more they stand out like a sore thumb. And in that way, they might be the least complementary sneaker on the market today. They transform a man into a man who wears Yeezys. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from.

To learn more or opt-out, read our Cookie Policy. Yeezys are usually released in limited numbers. This week, Adidas dropped loads of them. Fans of the shoes said as much on social media, where rather than the usual complaints about the shoes selling out before they could buy them, customers marveled that they were able to fetch pairs so easily. When the Adidas Yeezy made its debut in , the company released it in very limited quantities, and the scarcity of the product helped to give the shoes a cult following.

Rather than promote brand loyalty, the ploy can actually make customers stray. The genius marketing of the shoe — and its popularity with celebrities like Jay-Z and Macklemore — has made Yeezys a must-have item since the Nike Air Yeezys debuted in A post shared by ye kanyewest on Sep 20, at am PDT.

They sold out in 10 minutes. By late February, more Yeezys were released through select retailers. Adidas has also boosted demand by releasing the shoes in unique colorways. In June , a new version of the Yeezy Boost debuted in gray with a glow-in-the-dark gum outsole. Those sneakers are throwbacks to a style of Adidas shoes from the s.